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How to Secure a Motorcycle Sponsorship

The cost of motorcycle racing can be prohibitive. Setting aside for now the costs you can incur when you're broken, the cost of maintenance and repair on your bike and equipment is considerable. An excellent way to offset some of these costs is through sponsorship. The parts and apparel companies gain exposure for their products, while you receive discounts on their products in exchange for using and promoting those products. Plus, being sponsored is a great way to impress your non-riding friends.

The first step is preparing a resume. Most everyone has prepared a resume in order to secure employment. The same principles used to prepare a resume to secure employment apply here. You should have a cover letter, a page listing your accomplishments, and a page covering assorted personal details.


Cover Letter

The cover letter should include the following:

  • Your plans for the upcoming racing season

  • A brief overview of your accomplishments in the previous racing season

  • THE BENEFITS THE COMPANY WILL GAIN BY SPONSORING YOU

  • A brief personal description of your positive traits as a person that carry over into your behavior both during and around the races.

I cannot stress enough the importance of including what the company will gain by sponsoring you. Companies are looking for someone who will represent them in a positive manner, not necessarily for just the fastest rider. Be sure to make the point that you are known as not only a good rider, but more importantly a good person. Include mention that you care for and maintain your equipment.

Accomplishments Page

This page should include your finishes in each race in which you competed in the previous year. It is a good idea to present in bold type your top five or top three finishes. Include below this section a brief overview of at least the one race year immediately preceding (e.g. if you’re sending your resume detailing your 1999 season, include a brief overview of the 1998 season). Make note of any reclassifications you’ve received (e.g. moved from amateur to intermediate).

Personal Page

Your contact information (address, phone number) and bike(s) you ride should go here. Other things you can include are your date of birth or age, personal website if you have one, and e-mail address if you have one. You can also include a recent printed action photo of yourself, if you have access to a high quality color printer.



In conclusion, the main theme of what you send to the company should be:

1. What the company will gain by sponsoring you, and

2. The fact that you will be a positive representative for their company.

Most companies are setting up their rider support budgets around September, so it is a good idea to have your resume to them by late September, and by the end of October at the very latest.

Many of you may be thinking, "I'm not a good enough rider to be sponsored."  In the vast majority of cases, this is not true.  I'm certainly far from the fastest rider out there, and I received several excellent sponsorships for the 1999, 2000, and 2001 racing seasons, mainly due to presenting a positive image, along with a small amount of success as a racer.  You can do it, too!  Feel free to e-mail me at the address below if you have any specific questions, suggestions, or corrections.  Good Luck!

Other sites with useful tips:

IMS
Cycra
sponsorhouse.com
mxresume.com

 


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